The More Things Change, the More They Stay the Same

As mentioned in previous posts, I have been cleaning out my garage and came across a wide selection of National Geographic magazines. As also mentioned before, I am very interested in how women and men (as well as girls and boys) are portrayed in the media. Therefore I have been looking through some of the magazines and found interesting examples of gender roles, stereotypes and gendered expectations.

As many of the magazines are from the 1950s to about 1980s, they may seem irrelevant, outdated and not so significant when discussing today’s issues. But it is interesting how much things can change, yet still stay the same. Take for example women’s portrayed roles in advertisements, something I am very passionate about. To summarize overall research; women are portrayed in more roles outside the home now than previously (including positions of power), but the sexual objectification of women in advertisement is also greater now (and more explicit) than it has ever been before. Basically, women are now “allowed” greater freedom in terms of life choices, but at the price of relentless sexual objectification.  [Read more...]

Open Thread: Do Boycotts Work?

2010 seems to be the year of the homophobic commercial. Why is it that so many companies feel that it’s necessary to sell their products in the name of shoring up traditional masculinity? The recent call for a boycott of Target, due to the corporation’s support of a right wing political candidate who may or may not have made homophobic comments, resulted in Target’s CEO issuing a letter of apology to his employees and customers. Target does not, after all, hate the queers who love to shop there.

With the recent success of the Target “boycott,” do you think that the LGBTQ community and its allies should boycott companies that employ homophobic ad campaigns? Do boycotts even work? I’d love to get your take.

Security Guards Single Out Nursing Mother at a Michigan Target

breastfeedingThis story is unbelievable. Mary Martinez was nursing her 4-week-old baby during a shopping trip at a Michigan mall when she was singled out and shamed for breast feeding her newborn baby. According to this particular Target, breast-feeding-boobies are nothing more than a weapon of mass destruction. Via Broadsheet, [Read more...]