Hurrah for Israel’s Photoshop Law!

Guest blogger Talia bat Pessi is a Harvard-bound teenage Femidox (feminist Orthodox) pro-Israel Jew. Her work has appeared in over 40 publications, including the Jewish WeekMs. Magazine blog, Jerusalem PostGirl w/ Pen!, Jewish Press, and FBomb. She’s not quite sure how she manages to find spare time, but when she does, she enjoys going to rock concerts, fuzzying with her rescue dog, eating (a lot), messing around in Photoshop, and procrastinating on the Internet.

As of January 1, what the media has dubbed the “Photoshop Law” has gone into effect in Israel. This law mandates that models working in Israel have to have a Body Mass Index (BMI) of at least 18.5, the lowest healthy BMI possible, and companies have to clearly label advertisements containing pictures that were even slightly Photoshopped. Foreign ads must also comply. Considering 10% of teenagers in Israel suffer from eating disorders and anorexia is the number-one killer in the 15-24 age group, this law was sorely needed.

Rachel Adato, the sponsor of the bill, has been very involved in women’s health throughout her career. She served as the Chairperson of the National Council for Women’s Health and Advisor to the Minister of Health on Women’s Health, and was a member of the Steering Committees for Prevention of Violence Towards Women and Establishing Medical Centers for Victims of Sexual Assault, as well as a member in four delegations to the UN on women’s health.
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