Hurrah for Israel’s Photoshop Law!

Guest blogger Talia bat Pessi is a Harvard-bound teenage Femidox (feminist Orthodox) pro-Israel Jew. Her work has appeared in over 40 publications, including the Jewish WeekMs. Magazine blog, Jerusalem PostGirl w/ Pen!, Jewish Press, and FBomb. She’s not quite sure how she manages to find spare time, but when she does, she enjoys going to rock concerts, fuzzying with her rescue dog, eating (a lot), messing around in Photoshop, and procrastinating on the Internet.

As of January 1, what the media has dubbed the “Photoshop Law” has gone into effect in Israel. This law mandates that models working in Israel have to have a Body Mass Index (BMI) of at least 18.5, the lowest healthy BMI possible, and companies have to clearly label advertisements containing pictures that were even slightly Photoshopped. Foreign ads must also comply. Considering 10% of teenagers in Israel suffer from eating disorders and anorexia is the number-one killer in the 15-24 age group, this law was sorely needed.

Rachel Adato, the sponsor of the bill, has been very involved in women’s health throughout her career. She served as the Chairperson of the National Council for Women’s Health and Advisor to the Minister of Health on Women’s Health, and was a member of the Steering Committees for Prevention of Violence Towards Women and Establishing Medical Centers for Victims of Sexual Assault, as well as a member in four delegations to the UN on women’s health.
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Airbrushing “Gone Wrong” Shows the Absurdity of Retouching Images of Women

After reading Jodi’s post on the Keep it Real Challenge, we could not agree more with her statements and the fact that women (even when they are aware of the airbrushing and photoshopping process) feel bad about themselves after seeing bodies photoshopped to perfection. These photoshopped bodies are presented as “the norm” as many magazines maintain that they only use a little bit of airbrushing, when in fact they use a whole lot.

We have always thought it strange that women in advertisements have no cellulite (when in fact about 90 percent of women do have cellulite), no stretch marks, no scars, no blemishes, no birthmarks, and often no facial features whatsoever except for eyes, a nose, and a mouth on a perfectly wrinkle-free, smooth face. This is because many models, although still beautiful women, are airbrushed beyond what the human body looks like.

In order to attempt to use airbrushing to our advantage and make a point out of it, we thought we would present you with a few “airbrushing disasters.” We hope that these examples can help show the absurdity of airbrushing and photoshopping, and how trying to minimize and slim down models’ bodies often leads to strange body alignments or even the misplacement of limbs.  [Read more...]