I read a ridiculously high number of fashion magazines for someone that doesn’t wear makeup and considers a new pair of Levi’s a major splurge. But what caught my eye while flipping through the latest batch of glossies was the advertisement for Kenneth Cole that appears to the right of this post.
Ads seeking to make a social or political statement are nothing new. In the 1980s and 1990s, the clothing company Benetton used striking and often controversial images in its advertisements. From the famous image of AIDS activist David Kirby on his deathbed surrounded by family; to a picture of a white child, hair in blond ringlets, grinning next to a black child, hair in devil’s horns; to an array of multi-colored condoms, Benetton made a point of tackling the hot-button social issues of those decades.
Though Kenneth Cole’s new abortion-themed ad is part of the company’s recently launched “Where Do You Stand” campaign, which also addresses gun control, gay marriage, and war, this isn’t the first time that the fashion company has combined advertising with social awareness. A handbag ad from 1997 includes the words “It is a woman’s right to choose. After all, she’s the one carrying it”; other ads from that decade focused on AIDS, homelessness and, perhaps most amusingly, Dan Quayle. [Read more...]