As mentioned in previous posts, I have been cleaning out my garage and came across a wide selection of National Geographic magazines. As also mentioned before, I am very interested in how women and men (as well as girls and boys) are portrayed in the media. Therefore I have been looking through some of the magazines and found interesting examples of gender roles, stereotypes and gendered expectations.
As many of the magazines are from the 1950s to about 1980s, they may seem irrelevant, outdated and not so significant when discussing today’s issues. But it is interesting how much things can change, yet still stay the same. Take for example women’s portrayed roles in advertisements, something I am very passionate about. To summarize overall research; women are portrayed in more roles outside the home now than previously (including positions of power), but the sexual objectification of women in advertisement is also greater now (and more explicit) than it has ever been before. Basically, women are now “allowed” greater freedom in terms of life choices, but at the price of relentless sexual objectification. [Read more...]