We have been writing quite extensively about advertisements that we find sexist, stereotypical, or in other ways bothersome. Whether overt or covert, all advertisements send a message about not only the product they are selling, but also society as a whole. Gender battles are typically played out in advertisements, pitting men and women against each other in a biologically driven battle (because it is so much easier to view gender from a strictly biological perspective) where drinking beer and watching sports is strictly “manly,” while shopping for the latest Glade product and worrying about residue on dishes is strictly “feminine.” This is exactly the way gender works, right, both on and off the screen?
One specific advertisement has been bothering us for a while now because of its play on gender and sexual behavior. The advertisement, from Direct TV, wants consumers to switch from cable to their services.