The Keep It Real Challenge was inspired by the kickass teen blogger Julia Bluhm, whose online petition took her to the steps of the Hearst building to protest Seventeen magazine’s use of airbrushed models. How mature is she? How media-savvy? The SPARK activist didn’t ask Seventeen to cease and desist. All she asked was that the magazine print one unretouched photospread per issue. Using her petition as a springboard, the Keep It Real Challenge is a social media campaign asking the larger pop media community to do the same.
Yesterday was a tweetfest that convinced Joanna Coles, the editor-in-chief of Marie Claire, and Lucky magazine to consider printing one unaltered photo per month.
Today we’re taking to the blogosphere. Making it personal. Trying to explain how a bunch of chirpy pictures can be so damaging. Even at my advanced age, when I absolutely know better. Have known better for a lot longer than Julia Bluhm’s been alive. Here’s the statistic that got me. “Twenty years ago, the average fashion model weighed 8% less than the average woman.Today that number is 23% less.” [Read more...]