Coming in first is usually a good thing – except when, well, it’s not. Case in point: the U.S. has the highest rate of teen pregnancy in the developed world. And older couples aren’t doing that much better: nearly half of all pregnancies in this country are unplanned.
The Ad Council and the National Campaign to Prevent Teen and Unplanned Pregnancy are teaming up to do something about that. They recently launched a three-year multimedia campaign that address the importance of birth control through a series of humorous PSAs and Bedsider, a new website that’s chock full of information and advice about birth control options.